Job Details

Job Title: Marketing Manager

Location: Columbia, South Carolina

Company: Local Boy Outfitters

Job Type: Full-Time | On-Site

Industry: Apparel & Lifestyle

About Local Boy Outfitters:

Local Boy Outfitters is a Columbia, SC-based lifestyle brand rooted in Southern traditions and driven by a

passion for comfort, style, and authenticity. We specialize in high-quality casual apparel and accessories that

speak to the Southern spirit. As we grow, we’re seeking a dynamic, creative, and results-driven Marketing

Manager to help tell our story and expand our presence, both online and in-store.

Position Summary:

We are seeking a Marketing Manager to lead and execute our marketing strategies and campaigns across

digital, retail, and wholesale channels. This role will be responsible for managing the brand’s image, customer

engagement, social media presence, email marketing, and promotional campaigns. You'll work closely with the

creative, retail, and e-commerce teams to drive brand awareness, grow our customer base, and increase

sales. This position will also be the point person to manage our relationship with our digital marketing agency.

Key Responsibilities:

●Develop and implement marketing strategies aligned with brand goals and seasonal sales targets.

●Manage day-to-day content creation and scheduling for all social media platforms (Instagram,

Facebook, TikTok, etc.)

●Oversee email marketing campaigns (content, segmentation, analytics, and performance optimization)

●Coordinate with graphic designers and photographers to produce promotional materials

●Collaborate with retail and e-commerce teams to align marketing with sales goals and merchandising

calendars

●Plan and execute influencer partnerships and local brand ambassador programs

●Track campaign performance and provide actionable insights through regular reporting and analytics

●Manage marketing budget and ensure cost-effective spend

●Lead seasonal product launches, in-store events, and community partnerships

Qualifications:

●Bachelor’s degree in Marketing, Communications, or a related field

●3+ years of marketing experience, preferably in apparel, retail, or lifestyle brands

●Strong understanding of digital marketing, social media trends, and content strategy

●Proficiency in email marketing platforms (e.g., Klaviyo, Attentive), Meta Ads, Google Analytics●

Excellent writing, editing, and communication skills

●Creative mindset with strong project management abilities

●Passion for Southern culture and the Local Boy brand is a major plus

What We Offer:

●Competitive salary based on experience

●Employee discount on all products

●Opportunity to play a key role in the growth of one of the hottest local lifestyle brands in the outdoor

segment

●Collaborative, creative work environment

To Apply:

Please send your resume, cover letter, and a brief portfolio or examples of past marketing work to

sarahb@localboyoutfitters.com with the subject line “Marketing Manager Application – Your Name”.