Job Details

Content Strategy & Development:

• Develop, implement, and manage a strategic content plan to support TIBA’s B2B marketing goals.
• Create and maintain marketing assets, including product datasheets, vertical market content, sales enablement tools, and customer-facing presentations.
• Translate complex hardware/software capabilities into compelling content for target audiences.

Go-to-Market & Campaign Execution:

• Support go-to-market efforts for new product features, software releases, and solution updates.
• Lead creation of campaign content tailored to various stages of the sales funnel, across key verticals such as airports, municipalities, and commercial real estate.
• Collaborate with the Head of Marketing on distribution and promotion strategies across digital, email, events, and partner channels.

Cross-Functional Collaboration:

• Serve as the primary marketing liaison for the TIBA product and sales leaders.
• Work closely with product management to align messaging with feature roadmap and customer value.
• Coordinate with sales and customer support to identify content gaps and produce timely, targeted materials.

Performance Analysis & Optimization:

• Track and analyze the performance of marketing content and campaigns.
• Use data-driven insights to optimize messaging, content formats, and delivery methods.

Brand Stewardship:

• Ensure consistency and clarity in how the TIBA brand is represented across all materials.
• Champion the "TIBA Reignited" brand positioning throughout all marketing touchpoints.

Requirements:

Education:

• Bachelor’s degree in Marketing, Communications, English, or a related field.

Experience:

• 5+ years of experience in B2B marketing, ideally with exposure to hardware/software systems.
• Strong understanding of solution marketing within a technical or industrial setting.
• Experience working closely with product and sales teams in a fast-paced, collaborative environment.

Skills:

• Excellent written and verbal communication skills.
• Proficiency in content development, messaging, and campaign planning.
• Strong project management and organizational skills.
• Ability to distill complex information into clear, engaging content for specific audiences.
• Familiarity with digital marketing tools and CRM systems (HubSpot experience a plus).
• Self-starter with a bias toward action and continuous improvement.