Job Details

In House Marketing Manager Traditional + Brand-Side Focused

NYC’s most aggressive and high-profile personal injury firms, is hiring a Marketing Manager who lives and breathes traditional media, gets things done fast, and thrives in an execution-first environment. This is a rare opportunity to work fully brand-side within the legal space. It is important to know that this is not a social media manager role. It’s for someone who can write a creative spot, buy airtime, negotiate with reps, and deliver results. This position is fully in office Monday- Friday. 

REQUIREMENTS

·         10 - 15 years of hands-on marketing experience (not just managing strategy decks)

·         Deep NYC roots. Either based here or somehow deeply plugged into the culture

·         Direct experience in traditional media: radio, TV, out-of-home (OOH), direct mail, print

·         Media buying: You’ve negotiated with vendors and bought placements; not just managed an agency that did it for you

·         Creative writing chops: You’ve written or overseen the writing of ads (TV, radio, or print)

·         Brand-side experience: You’ve worked for real, local brands, and not just on the agency side

·         You execute: You’re comfortable working solo and getting your hands dirty across all channels

·         Analytical mindset: You track ROI, manage budgets, and report on performance

·         Experience with events, sponsorships, and promo items is a plus

·         Comfort with lower middle-market environments ($25M–$50M range)

Who This Role Is NOT a Fit For: While we value a wide range of marketing experience, this role requires a specific skill set. Candidates with the following backgrounds will not be a right fit for this opportunity.

·         Professionals focused solely on digital marketing (e.g., PPC, SEO, or social media) without experience in traditional media such as OOH, billboards, transit ads, and public signage.

·         Candidates whose primary background is in content creation, PR, editorial writing, or influencer management.

·         Senior-level executives who primarily direct strategy but are not hands-on with campaign execution.

·         Marketers coming from large-scale corporate agency environments where execution is heavily outsourced

·         Designers or art directors whose expertise is limited to creative visuals without broader media planning or messaging focus.

RESPONSIBILITIES

·         Spearheading all branding and advertising strategies across traditional and digital channels

·         Writing and conceptualizing creative copy for TV, radio, and print

·         Executing media buys, overseeing placements, and negotiating with vendors

·         Analyzing campaign performance and reporting ROI to leadership

·         Managing our clients’ experience and brand presence across the city

·         Procuring branded merchandise, planning event presence, and overseeing partnerships

·         Collaborating with our in-house and external teams to bring big ideas to life

Perks & Benefits

·         $120,000–$160,000 salary (based on experience)

·         401(k), health, dental, vision, life insurance

·         PTO and paid holidays

·         This is a rare chance to run point on high-impact campaigns in one of NYC’s most competitive legal spaces. If you’re the kind of person who knows how to write a killer spot, buy the airtime, and measure the return... we want to meet you.