Job Details

We are seeking a dynamic and results-driven Marketing Specialist to strengthen our presence in the community, drive referral engagement, and develop strategic marketing initiatives. This role is pivotal in fostering partnerships, implementing marketing plans, and ensuring seamless operational execution.

Key Responsibilities

• Identify and generate new referral contacts within the community to drive business growth.
• Develop and implement strategic marketing plans to enhance brand visibility and service outreach.
• Manage day-to-day marketing operations, ensuring alignment with business objectives.
• Maintain up-to-date knowledge of home care regulations to ensure compliance in marketing strategies.
• Serve as a liaison between the home care agency and community partners, fostering strong relationships.
• Utilize CRM systems, analytics, and marketing platforms to track performance and optimize outreach efforts.
• Participate in educational opportunities within healthcare to remain at the forefront of industry trends.

Qualifications & Skills

• 2+ years proven experience in marketing, sales, or healthcare industry.
• Strong understanding of CRM tools, analytics, and marketing technologies.
• Excellent communication and relationship-building skills.
• Ability to work independently while collaborating with internal teams and external partners.
• Knowledge of home care regulations is a plus.

Preferred Skills

• Educational Background: A degree in marketing, business administration, healthcare management, or a related field could be a preferred qualification.
• Industry Experience: Prior experience in healthcare marketing, particularly in home care or senior services, can be valuable.
• Networking & Relationship Management: A strong ability to establish and maintain professional relationships with referral sources, healthcare providers, and community organizations.
• Digital Marketing Proficiency: Experience with social media management, email marketing, and SEO strategies to enhance outreach.
• Event Coordination Skills: Ability to plan and execute marketing events, community outreach programs, and seminars that promote services.
• Public Speaking & Presentation Skills: Comfort with delivering presentations or training sessions to community partners and stakeholders.
• Problem-Solving & Adaptability: Ability to navigate challenges in a dynamic healthcare environment while adapting marketing strategies accordingly.
• Sales & Negotiation Skills: Capability to influence potential referral sources and close new business opportunities.

If you’re passionate about making a difference in the healthcare space and driving meaningful connections within the community, we’d love to hear from you.